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  Z-CARD® signature product range


Use this section to find out more about our signature product range and other popular products, including the original Z-CARD®.


If you can't see what you need here please contact us and we'll find a solution for you. We look forward to hearing from you.


Magnetic Z-CARD®

Magnetic Z-CARD®



Pure Fold

Pure Fold

K-Fold : The Coupon King

Our K-Fold Z-CARD® is the ideal format for delivering promotional coupons or vouchers. It is also one of the best formats for incorporating a response mechanism, with options including tear-off panels and horse-shoe re-moists.

Customisation options include:

  • Tear-off vouchers/response forms
  • Personalisation
  • Recycled or sustainable forest paper stocks
  • Cover extras - pockets, RFID, lenticular

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Related Services

In-house design facilities

We have an in-house design studio. Nobody has more experience in designing specifically for PocketMedia® products. More >

QR Codes
These are a great, low cost bridge technology that maximise effectiveness and measurement of campaigns. We are fully experienced in advising on and providing these. More >

Augmented Reality
This represents a high growth area for us. Our sales and technical teams can demonstrate exactly how this interactive technology benefits your print campaign. More >















K-Fold: Specifications


Below are our most popular K-Fold sizes. There are many options for customising inserts and covers.

The smallestcover size we offer is 48mm x 48mm and the largest is 150mm x 300mm.

All sizes in between these are possible.


6 panel Credit Card*
Cover: 85mm x 54mm
Insert: 156mm x 300mm


8 panel Credit Card*
Cover: 85mm x 54mm
Insert: 156mm x 400mm


6 panel Pocket Card*
Cover: 108mm x 78mm
Insert: 198mm x 420mm
8 panel Pocket Card*
Cover: 108mm x 78mm
Insert: 198mm x 560mm

* available in up to 13 panels


Download our artwork design guidelines.






Our products are available in a wide range of stocks and finishes. Our most popular but not limited to are:

Insert Stocks
• 70gsm Uncoated Bond
• 85gsm - 115gsm Triple Green Silk

Recycled Stocks
• Cyclus Offset

Cover Stocks
• 300gsm 1 Sided Printkote Crescendo
300gsm 2 Sided Printkote Crescendo
• 350gsm Invercoat Creato Matt


Cover Finishes
Matt or Gloss UV Varnish
Spot, Matt or Gloss UV Varnish
Gloss Lamination
• Matt Lamination






K-FOLD: Enhancement Options

Our  K-Folds  can be  enhanced  in a
number of ways. Don't see exactly what

you need? We can find a solution.

      Custom Covers


The options for customising Z-CARD® covers are almost limitless but a few examples include:


Shaped covers - we can create a bespoke cover in the shape of your product to enhance brand synergy. Popular designs include mobile phone and football-shaped covers.

Bottlehangs - we can create a bespoke bottlehang cover, designing the Z-CARD® to fit perfectly on your product.

Tear-off covers - we can incorporate a redemption voucher or response mechanism using an extended cover with perforation.

Cover pocket - we can customise your Z-CARD® covers to hold travelcards, hotel key cards, vouchers, security tags or any other type of card!.

Weather proof covers - all-weather paper can be used to make your Z-CARD® 'weather proof'.
Lenticular lens covers - using a lenticular lens cover you can convey a different image from every angle.


      Custom Inserts


We can customise the insert of a Z-CARD® using a number of different stocks or finishes.

Popular options for customising inserts include:

Perforation/tear-off section - Insert panels can be perforated to incorporate tear-off promotional coupons, application forms and response slips.

Mailing options - Mail-ready response mechanisms can be incorporated into the insert, by including extended tear-off panels, with re-moist glue for sealing and posting the response.

Weather proof inserts - All-weather paper can be used to make your Z-CARD® 'weather proof'. This unique, durable stock is designed to endure excessive wear and tear and rainy weather conditions!





We can personalise any Z-CARD® format to target individual customers, improving response rates and increasing the value of your campaign.

This includes personalisation options on the cover or insert of the Z-CARD®

This is particularly recommended on our short-run digitally printed Z-CARD®s and all direct mail options.

Features include:

  • Sequential numbering
  • Latex scratch panels
  • Unique codes
  • Individualised addresses and greeting

     Tabbing & Flow Wrapping


We can 'close' your Z-CARD®s using semi-permanent stickers/tabs. These tabs can help keep the Z-CARD®s closed for transportation, tipping into magazines and other distribution methods.



  • Help you to comply with distribution and fulfilment requirements
  • Keep the Z-CARD®s closed during transportation and handling

Flow Wrapping

We can flow wrap all of our Z-CARD®s using various substrates from normal flow wrap film to food grade packaging.


Flow wrapped Z-CARD®s are ideal for inserting into magazines and for distributing in or on pack, delivering your message directly alongside your product

Benefits include:

  • Help you to comply with distribution and fulfilment requirements
  • Keep the Z-CARD®s closed during transportation and handling
  • Suitable for meal tray distribution using food grade flow wrap.



We can add an RFID cover to your Z-CARD®, to provide a combined ticketing and information solution.

RFID technology uses radio waves to exchange data between a reader and a slim electronic tag, which can be contained within a Z-CARD®.

This is ideal for events or transport companies that want to deliver an all-in-one compact, portable solution combining a ticket and user information.

  Benefits include:
  • All in one solution
  • Compact, retainable format
  • Ability to measure results




     QR Codes


We can help you to bridge the gap between print and digital by incorporating a QR code into your Z-CARD® artwork and tracking its success.

QR codes are 2D barcodes that can be scanned using smartphones. The phone translates the code into a web address, directing the customer to the chosen mobile site. QR code scans are easy to measure, allowing businesses to track customer interaction and assess effectiveness.

Features include:

  • Measurable interaction
  • Colour options to reflect branding
  • Links to online content such as videos, e-business cards, or mobile sites
  • Report packages available
  • Re-direction options to different URLs




     Augmented Reality


Augmented Reality is a stunning technology that allows you to bridge the gap between your print and digital communications.

Augmented Reality can help you to:
  • Drive people online to a particular website
  • Engage a younger target audience
  • Encourage higher levels of brand engagement
  • Create additional impact for your campaign

Augmented Reality can be applied to any Z-CARD® format, leading the user to an online experience that can deliver high levels of engagement, interaction and ROI.
  Using Augmented Reality and a web camera, a printed picture on the Z-CARD® is transformed into a 3D or moving image on-screen.




K-FOLD: Distribution Options

Our  K-Folds  can be  enhanced  in a
number of ways. Don't see exactly what

you need? We can find a solution. 

      Display Boxes and Point Of Sale


Take Z-CARD®s to your customers and increase your pick-up rates with our wide range of display boxes and Point of Sale options. These high impact, high visibility distribution methods are an excellent alternative to handing out information. With floor standing and table top capabilities, all of our displays can be tailored to your requirements, ensuring brand synergy. Please contact our sales team to discuss design, materials and finishing options.

Benefits include:

  • One point of contact for all your requirements
  • Opportunities for additional branding
  • Improved efficiencies and reduced costs
  • Print matching

We can also advise on how best to use displays and POS stands, to put your message into the hands of your target audience at the right time and in the right place.


      Plastic Wallets


Keep your Z-CARD®s safe with a plastic outer wallet. We offer a number of wallet options including travel card holders and key-ring or lanyard wallets, to keep your message on person.

Benefits include:
  • Keeps your Z-CARD® secure
  • Increases retention rates
  • Opportunities for cross promotion
  • One point of contact for all your requirements
  • Competitive pricing guaranteed

      Publication Tip Ins


Make your magazine advert stand out with a tipped-in Z-CARD®. We have experience of working with printing and fulfillment houses and we are happy to liaise with them on your behalf.

We can arrange for your Z-CARD®s to be tipped on the front cover of a magazine, on an advert inside the magazine, or loosely inserted into the magazine packaging.

We have facilitated tip-ins in publications including Condé Nast Traveller, Glamour, More and Heat.


  • Cross branding
  • Highly targeted distribution option - message delivered directly to your target audience
  • High impact
  • Magazine opens at the point of tip-in
  • One point of contact for all your requirements