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Our Story

20 years in the making

Z-CARD®s are a totally unique communications solution - invented 20 years ago by George McDonald when he was a travel writer and consultant for British Airways. We have always kept that innovative drive core to our culture, which is why from a base as a niche print product specialist, we can now offer any miniature folded product and deliver full campaign solutions across all aspects of PocketMedia®.

We are evangelists of bridge technologies such as QR codes and Augmented Reality, which seamlessly link print and digital communications maximising the benefits of each.

While Z-CARD®s have been in the market since 1992, our company was formed in 2003. Since then we have been on a constant journey of development, taking PocketMedia Solutions (Pty) Ltd from a single-product entity to a solutions-led agency focused on delivering high value communications to an increasingly mobile audience.

We have welcomed the recent boom in digital mobile marketing and now have our own in-house team of designers and developers so that we can service entire pocket-based campaigns. And if we cannot service everything in-house we have an ever growing network of partners who we can recommend in their particular area of expertise from Apps to RFID technology.

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